The next step we took for the project was to create a shorter chocolate bar using our thumbs as a reference for the size. The ideas was to get the consumer to think about how much chocolate they consume by using the thumb as a reference. We created a series of giffs as a new advert for the chosen chocolate bars and to deface the chocolate bars to anger the big brands to think about making the change. We did 4 in total, however, I only have my own to show but I have all 4 of the chocolates together in smaller form.