Graphic Designer
Stephen Weeks
Photographer
José Simancas
Copy
Andy Napthine
Client
CYP Europe
MA-421
Product release
This page will show the graphics for the release of the new product the MA-421. I created all material while at CYP Europe.
Phase 1
After the initial steps I had to create the UI and pitch the concept to my team to approve.
Phase 2
Because we had the app out sourced we had a fair few restrictions in terms of what the could produce. The below will show some of the pages from a guide I gave the developers over in Taiwan.
Phase 3
Below is the final app design with some strong negotiations with the R&D app development team in Taiwan. Unfortunately, I would off liked to have more features and more of my design but with all things there needs to be a compromise.
MA-421 iPad view
Below is the app in action at our show in Amsterdam for the AV show that is ISE 2019
MA-421 Remote
Below is the remote that goes with the MA-421
MA-421 Essential Install teaser
A month before the release of this project we decided to release a video across social media and also a teaser revealing only the name and a slight indication on what the product is to stir up some interest. I went with the text from the teaser trailer to keep the content uniform.
MA-421 Double page spread Essential Install
Below is the final advert and close up for the MA-421. I added a diagram of how the product works within a home environment. I added a vectored 3D map to give it some more depth rather than looking like a simple blue-print. The advert needed to be more stylised than a technical mapping of the product.
